Google’s dominance as the most visited website has been undisputed since it rose to prominence as the leading search engine in the early 2000s.
Google is countering by developing its own AI products. But its chatbot, Bard, didn't have the most auspicious start.
But recent, sudden shifts in the technology landscape have created uncertainty for the likes of Google.
But the emergence of new AI platforms has shown that search as we know it does not have to end with a set of ordered links to websites. Instead, as the chatbots are showing, it can take the form of a conversation.